Thank you for accessing our content on the Topio Networks Market Intelligence Center. When you think about our assets that we acquired with 4C, they have a workflow into the closed ecosystems of the walled gardens. million verified professionals across 35 million companies. Bill Wise, CEO of Mediaocean, said that the deal would offer . He explains it as a natural cycle in private equity where Vista held ownership for over six years. window.mc4wp.listeners.push( Viewers who were stuck at home during lockdowns signed up for video services to keep themselves entertained a need that was especially [], LAS VEGAS Uber Technologies Inc. this month will expand its burgeoning advertising platform with the rollout of mobile tablets in ride-share vehicles that show videos to passengers. On this day, December 1 in the year 1962, one of the wealthiest African-American businessmen was born in Colorado, United States of America. [5] Vista Equity Partners acquired a majority stake in Mediaocean in 2015. Mr. Bill Wise is a Co-Founder and serves as Chief Executive Officer & Board Member at Mediaocean. With the new ownership, the path ahead means aggressive via organic growth acquisitions. And at the same time, all the legacy ad servers that kind of control the market found themselves under the hoods of Google, Facebook and Amazon. } })(); LAS VEGAS The ability to show different advertising to different households during the same shows on national television this year will become more available to brands. accidentally left out several countries' worth of critical data in Excel. Were going to integrate our products and go to market. Data collaboration is becoming more important even as newer privacy regulations give consumer greater control over how their data are []. . Clean room technology allows media buyers and sellers to match their consumer data without directly sharing it with each other. event : evt, Lots covered here. He comes to Mediaocean from his role as CEO of advertising software provider MediaBank, one of Mediaocean's two founding companies along with Donovan. The economy and markets are "under surveillance". We were unable to estimate an accurate net revenue figure. on: function(evt, cb) { With privacy [], LAS VEGAS When you have a footprint the size of Disneys, data collaboration is a necessity. CEO Bill Wise joins Co-Founder of ID Comms Tom Denford on MediaSnack Meets. Mediaocean's acquisition of ad server Flashtalking for $500 million in cash and stock shows the company is running hard after CTV, CEO Bill Wise tells AdExchanger. on: function(evt, cb) { } 5 free lookups per month. Bill Wise was born on 6 August 1964 in Lexington, Kentucky, USA. window.mc4wp = window.mc4wp || { With Find contact details for 700 million professionals. He is also a Co-Founder and serves as Chairman at Yobi. This means delivering integrated planning, buying, and bill pay applications that empower you tomarket the way consumers consume seamlessly across all channels and devices. Clean rooms are, from my perspective, the future, says Ajay Kapoor, Global Director, Performance-Driven Marketing, GM, In this video interview with Beet.TV. It was just meant for these companies to be together. The company is introducing the service in Los Angeles and San Francisco, with plans to expand worldwide. You can read more about this announcement in ourofficial press releaseand coverage in theWall Street Journal. Beet.TV is published by Beet Media, LLC. In this video interview with Beet.TV, Dana McGraw, SVP, Audience Modelling & Data Science, The Walt Disney Company, explains how new clean room software is moving the [], LAS VEGAS Marketers what to know not only that target audiences saw their advertisements, but also that their campaigns led to an action such as a store visit, app download or final purchase. Theres [], LAS VEGAS They may be commonly used to allow different companies to collaborate on audience data sets without sharing them but clean rooms could even find use within a single company. Theres an overabundance of companies right [], LAS VEGAS Consumers are spending more time with streaming video than with traditional linear television and marketers want to reach them as platforms such as Netflix and Disney+ expand their advertising inventories. Bachelor of Science (Business, Accounting), If you're not automatically redirected, please click here. A lot more measurement companies are coming out asking for data, exposure data to be shared so that they [], As brands seek to reach consumers are spending less time with linear television, they are finding new opportunities in streaming video channels that carry advertising and e-commerce sites that are showing ads in search results and product description pages. He holds a B.S. ChatGPT Sounds Exactly Like Us. Diversity of thought and experience makes us stronger. Product Manager. So it's in a unique position to respect that TV heritage while helping to shepherd the industry to a more digital-like future. { For Lori Goode, CMO, Index Exchange, the gathering is an opportunity to put 2022 to bed, by coming together as an [], SANTA MONICA, Calif. Connected television advertising doesnt use tracking cookies to help marketers retarget consumers as they switch among apps to watch streamed programming. TA is the the firm that owned Flashtalking, which Mediaocean acquired for $500 million earlier this year. We look forward to providing you with even more cutting-edge market research, as Topio Networks. Get Bill Wise's email address (b*****@mediaocean.com) and phone number (917817..) at RocketReach. And now here we are with the opportunity to connect the 4C acquisition and quickly extend that into TikTok, LinkedIn, and all the other closed ecosystem platforms. With the new ownership, the path ahead means "aggressive" via organic growth acquisitions. As the worlds commercial activity slows, marketers and advertising agencies will be making tough decisions about the business partners they want in the next recovery. [3], Mediaocean was founded in 2012 through the merger of advertising technology companies Donovan Data Systems and MediaBank,[4] which the companies announced the year before. This diversification is leading media buyers and sellers to adopt more measurement methods in their negotiations. Our partner network provides direct, in-platform access to trusted providers across the media ecosystem. Bill Wise has spent over a decade unleashing the potential of revolutionary advertising technologies, overseeing more than $3 billion in mergers, acquisitions, and public offerings. Big Data's Usability Problem. With identity and with ID graphs and those things coming along, we are able to connect [], SANTA MONICA, Calif. The growth in video streaming is pushing media companies to not only establish one-to-one relationships with consumers, but also how to parlay their growing troves of consumer data into revenue streams. This months gathering in Marco Island, Florida, Jan. 22-24, will include a significant presence of executives from major brands such [], LAS VEGAS For a platform that majors on interior-design photography, there are a great many rooms on Pinterest. Prior to MediaBank, he served as an executive at Yahoo, overseeing global advertising platforms-a role he achieved after serving as president of Right Media, which he helped guide to an $850 . Marketers, agencies, and media companies around the world -- including Mediaocean clients -- trust the Scope CEP (closed ecosystems platform) to surface insights about their most valuable consumers and creatives and activate them across screens. He comes to Mediaocean from his role as CEO of media systems provider MediaBank. If youre not familiar, 4C has built the leading self-service intelligence platform for marketers and agencies to drive business outcomes across closed ecosystems. AdExchanger spoke to Wise, along with Flashtalking CEO John Nardone, about the deals rationale and what comes next. [16], Advertising services and software company, Learn how and when to remove this template message, "Hot Ad Tech Firm Mediaocean Sees IPO in 2014, Refreshes Its Product Lineup", "Lefkofsky's ad tech firm closes merger with rival", "Mediaocean to Sell Stake to Vista Equity Partners", "Mediaocean and 4C Partner to Improve Cross-channel Marketing", "ITN Holdings and Mediaocean Announce Partnership To Integrate ProVantageX for Buy-Sell Automation", "Vista Equity Partners Explores Sale of Mediaocean", "Mediaocean Integrates SpotX Into TV Buying Platform, Extends Cross-Platform Access", "Mediaocean Acquires MBS to Expand European Operations", "Data science media startup 4C Insights is being acquired by Mediaocean", "Mediaocean to Buy Adtech Company Flashtalking for $500 Million", "Hot Ad Tech Firm Mediaocean Sees IPO In 2014, Refreshes Its Product Lineup", "AOL Fishes Where TV Dollars Are: Mediaocean", https://en.wikipedia.org/w/index.php?title=Mediaocean&oldid=1117443133, Information technology companies of the United States, Articles with dead external links from May 2016, Articles with a promotional tone from October 2017, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 21 October 2022, at 19:21. Thought leadership, industry insights, reports and more covering all things omnichannel advertising, Upcoming webinars and events as well as past recordings, Industry publications featuring bylines from Mediaocean leaders, Updates, blog posts, and other tidbits from our team, White papers and industry reports covering the latest trends, Impactful results from clients leveraging our platform, Industry publications featuring Mediaocean and our leaders. Thank you for your continued support. Spanning TV, digital, social, commerce and mobile channels, the combined companies deliver automated and integrated tools to manage end-to-end advertising investments. He holds a BS in Accounting & Business from the University of Albany and is a CPA. He is on the board of directors of the Ad Council and the Centre for Social Innovation. For over 50 years, Mediaocean, formerly known as Donavan Data Systems, has been the software solution of choice for both TV advertisers and sellers., powering ad management, inventory and billing. } Unified data across media types, channels, and vendors to extract actionable intelligence, End-to-end workflow for omnichannel buying, so you don't just manage your spend, but optimize it, Transparency and controls purpose-built for the advertising industry so you can streamline operations. } Obtaining those metrics has become complicated as the media environment becomes more fragmented into different silos or walled gardens. We still [], LAS VEGAS General Motors wants to respect its audiences privacy and it is testing-out new tech to do it. {{ userNotificationState.getAlertCount('bell') }}. His other executive leadership positions have driven success at companies including DoubleClick, MaxOnline and Ask, which became part of IAC Advertising Solutions. In fact, clean room technology is allowing them to collaborate with audience data in a way that doesnt require moving it. Search over 700 Mediaocean is managed by CEO Bill Wise. Vista made its investment in Mediaocean in 2015. Its gonna be a year of reckoning for sure. [], LAS VEGAS Setting the value of advertising transactions in whats mostly known as a currency has been a key topic as marketers aim to compare different media outlets such as traditional linear television with on-demand video streams. Prior to MediaBank, Bill served as SVP /GM of ad platforms & global exchange at .
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