Accurate forecasting. Launched in January 2009, Change4Life focuses on prevention and aims to change the behaviours and circumstances that lead to weight gain, rather than being a weight-loss programme for the already obese. It has been found that more than two billion fewer cigarettes were smoked and 400,000 people have quit smoking since the ban was introduced, researchers have said that this will prevent 40,000 deaths over the next 10 years. All campaign materials would give at-risk families the opportunity to sign up to an ongoing CRM programme that supports behaviour change. Contents Page Prelims v . They also stated that the GPs do not have enough power to see any changes in the system. Generally smaller and thus more responsive to the needs of local communities than the kinds of large scale development projects undertaken in the days of Modernisation Theory. In your student application or interview, you can share an instance where your openness to criticism helped better your performance. Delegating. (BBC (a) 2011). They inform how we decide what career paths to follow, what roles we should play, and the ways we perform in those roles. The campaign would launch with advertising explaining the link between weight gain and illness and reduced life expectancy, positioning this as an issue that could affect the majority of families in the future. Other criticisms are that the White Paper was a waste of time and a waste of money. Three clusters of families were prioritised, as the data suggested their children were at risk of becoming obese. To conclude the NHS document has gone through what the changes are going to take place in the NHS and what this will cause. Due to differing cultural drivers, the six ethnic minority communities surveyed did not fit neatly into the mainstream segmentation. (Politics, 2011), Others have put forward that the current education policies are not successful in adequately equipping young people to promote their own sexual health and others argue that Britain need to have an open attitude towards sex to encourage safe sexual behaviour. TNS drew on additional data to add information on each clusters demographic make-up, levels of food consumption and levels of obesity and overweight. Info: 4302 words (17 pages) Nursing Essay The purpose of this is to get the GPs to manage most of the NHS budget to buy patient care from the NHS hospitals and clinics. The campaign talks about fat in the body rather that fat bodies and makes the link clear between fat and preventable illnesses. Having been heavily criticised by many in the health sector for not implementing a compulsory and simple uniform labelling system in the past, the government has finally won agreement from major supermarkets to introduce a traffic light system of labelling on a voluntary basis this year. Strengths and weaknesses play a major part in determining who we are as employees and as leaders. Some experts though believe that shocking the consumer isnt the most effective way forward. She also stated that it is not easy for the teenagers to get hold of information and support that they need from schools. (BBC, 2010), In November 2009 a national campaign called sex worth talking about was launched by the Department of Health who had the aim to help young people to become better informed about their sexual health, how to avoid unwanted pregnancies and access treatment for STIs. But if I want a cigarette, I will go and get one regardless.. They use stories from media to support the campaign and fuel discussions. Ability to deliver to customer commitments. Then the third stage which was also launched in 2010 moved the focus back onto contraception again. During the second phase of the programme (2010 to 2012), more effort has been put into providing materials for schools to encourage children to make pledges to change their diet and/or activity levels, and developing a clearer role for the Change4Life sub-brands and ambassadors. In January 2009, Change4Life was launched officially to the public with television and print advertising, an information line and a campaign website. What distinguished them was that they would be willing to do more than help their own families. The first phase of the campaign was focused on contraception and the choices available. This led to the creation of a three-year marketing strategy to drive, coax, encourage and support people through each stage of the behaviour change journey. (Department of health, (b) 2010). For the January 2016 Sugar Smart campaign, Public Health England designed an evaluation that tracked the impact of communications all the way through the AMEC valid metrics framework, proving its influence, not just on communications outputs and outtakes, but on robust outcomes, including . There will be a Health Watch network where feedback will be gathered from patients. The team would advise others contemplating such a programme to: Do you have a question about social marketing? But making unhealthy foods look bad is easy the vital task is making healthy foods look desirable and delicious, and thats where the packaging industry comes in., He continues by saying, At B&B, weve been lucky enough to work with a large proportion of healthy, natural brands, and its our business to make them more appealing to consumers than the bad for you alternatives. Strengths and Weaknesses of Functionalist And Conflict Theories. Population health monitoring: Is a well-recognized function of public health. The Stages of Change Model is a well-established psychological model that outlines 6 stages of personal change: Pre-contemplation Contemplation Preparation Action Maintenance Termination The practical steps that Change4Life advocates will help people to improve their diet and health, for example, by swapping sugary foods like soft drinks for healthier alternatives, cutting down. Local supporters are required to accept the campaign terms and conditions. This phase is ongoing and has grown as the campaign has developed. There may also be a few short/long term side effects to some vaccinations. THanks :) savanna rice am 6. NHS certified education, meal plans and coaching to lose weight, reduce medications and improve your HbA1c. E.g. [270] According to DH, the campaign aims to inspire a societal movement in which everyone who has an interest in preventing obesity, including government, business, healthcare professionals, charities, schools, Knowledgeable - Debaters rarely pass up a good opportunity to learn something new, especially abstract concepts. Contributes to transparent, evidence-informed policy-making and consequently to good governance and . Be honest and choose a real weakness. The word obesity was avoided, since evidence suggests that focusing on positive messages about healthy lifestyles, rather than directly on weight or obesity, is more likely to create effective behaviour change. (Clews, 2009), Now it is being said that the new coalition government is taking away the funding from Change4life which was put forward by the Labour government. (BBC, 2011), With the changes the ministers, including the secretary of state, will no longer be able to intervene when a hospital is threatened to close. (Kanigher, 2010), The sexual health campaign is in place to inform people to have safe sex to prevent sexual transmitted diseases (STIs) and unwanted pregnancies. The term "strength" implies strength, firmness, endurance and resilience; but, in addition, the virtues, capacities, principles, positive traits and values that structure their thinking and behavior in society. But for this agenda to work there has to be support from the coalition government. The Big Five personality test is often used to help people identify their strengths and weaknesses in the workplace. (Smokefree, 2007), The smoking ban has triggered the biggest fall in smoking ever seen in England. Advantages. In addition, it funded advertising space in those publications that have good coverage among at-risk target audiences and invited obesity leads in PCTs and LAs to nominate local services and initiatives for inclusion. (Pharmaletter, 2010), Some advantages of the proposal have been put forward such as that the white paper shows a move towards greater doctor and patient influence over clinical decisions. The programme has produced targeted interventions and materials for pregnant women and parents of children under the age of two (under the Start4Life sister brand, which launched to the public in January 2010), for ethnic minority communities (a bespoke campaign launched in late 2009) and for middle-aged adults (a campaign targeting 45- to 65-year-olds launched in February 2010). This will go through what might improve in the NHS due to changes and what will not improve. In response to the rise in obesity, the Government set out its ambition that, in future, all individuals will be able to maintain a healthy weight. If you understand your strengths and weaknesses as a manager, you can be a more self-aware leader and create a targeted strategy to develop and improve your skills. Cowpe's Chip Pan Fire television campaign significantly reduced the number of chip pan fires by 33% in Tyne Tees . Their problem-solving strengths allow them to think of new ideas and approaches to traditional problems. Subsequently, 2CV used observational research techniques to identify the actual food habits and activity levels that lie behind families perceived and claimed behaviours. NO FOOD IS BAD FOR YOU! Mental strength - like embracing uncertainty, persisting through challenges, and bouncing back from setbacks. It is believed that the expansion of NICEs remit which promotes best practice is a high priority for the future of the NHS than the narrow cost effectiveness calculations on new medicines that it is currently conducting. (Watts, 2009), The department of health is now keen on getting corporate partners that the department seems to have forgotten the certain steps that need to be taken that can stop obesity such as protecting children from junk food marketing or forcing companies to use effective nutritional labelling. 'Five-a-day' is perhaps the best known of all the government's health messages and, as such, it can be seen as one of the most successful. There is also a maximum of 2500 if the person who manages the premises or vehicles fails to prevent smoking. It will also help you to show the recruiter how well you've researched for the particular job role and company. How you respond gives them a hint of your communication skills. a freshwater fish was accidentally placed in saltwater. Strengths: Communication skills (verbal and written, listening and understanding) organizational skills (planning, organizing resources and time-management) diligence (hard-working, responsible and reliable) Areas of improvement: impatience (expects good results and gets frustrated with slower performers) 1. Here's a table with some common strengths and weaknesses job seekers might cite: Attentive/detail-oriented, Collaborative, Creative, Empathetic, Entrepreneurial, Flexible/versatile, Honest, Innovative, Patient, Respectful. My strengths : wise, math-minded, curious, motivated, learning, open-minded, trustworthy My weaknesses : LAZY, IMPULSIVE, EASILY DISTRACTED, PROCRASTINATOR, IRRESPONSIBLE, SLOPPY, RECKLESS, DISORDERLY, WASTEFUL, NAIVE, STUBBORN, GREEDY, SLOW, VAGUE, IMPATIENT SOMETIMES. Food and Beverage News decided to investigate these questions. Will people change their behaviour after living in unhealthy lifestyles for so many years? If you fail to respond to the queries and doubts posted by your target audience, then your customers will feel ignored. A lack of resources for sexual health services have been blamed for the rates of infection. Physical strength - you may have incredible flexibility, coordination, or endurance. (Everett, 2009), There are three marketing objectives that the campaign has the first is prevention-building attitudes, knowledge and skills that make safe sex more likely. Pls tell me bt your opinion on me? Three of the main health charities Cancer Research UK (CRUK), British Heart Foundation and Diabetes UK also collaborated on a campaign to support Change4Life in womens magazines. Second, add additional context and a specific example or story of how this trait has emerged in your professional life. This is surprising as whilst butter contains natural fats, many low fat spreads, such as margarine, are known to contain trans fats, which can be a danger to health if consumed regularly. Leadership weaknesses are characteristics that can negatively impact both an individual and a business. Listening, Observing. One top weakness for managers is poor communication. Firstly, you need to remember that we all . Fundamentally a prevention strategy, it sets out to change the behaviours and circumstances that lead to weight gain, rather than a weight-loss programme for the already obese. (Tasker, 2010), Lansley stated that the new government will aim to use more social media to get the message of Change4Life across rather than the traditional advertising campaigns and will make it less of a government campaign but a social movement, by asking charities and local authorities and the commercial sectors to get involved. Strengths and Weaknesses of Research into Health Promotion. January 3, 2014 The new Change4Life advertising campaign focuses on small dietary swaps families can make to reduce their total calorie intake. According to the new changes the government is planning to close 151 primary care trusts and have them replaced by GPs, the question that has been put forward by this proposal is that how much money is going to be spent on administration rather than health care? The aim is to make it much easier for consumers to quickly tell the fat, salt, sugar, saturated fat and calorie content of particular foods from the colour used. If you need assistance with writing your nursing essay, our professional nursing essay writing service is here to help! Through a locally searchable database of services provided by partner organisations, people can find activities they can undertake locally. Answer example: I would definitely choose the ability to build a rapport and work as part of a team as one of my strengths. It was published in a report that it is urgent to act on the obesity crisis now as it was predicted that 9 out of 10 adults will be obese by 2050. Low confidence. . The boundaries that were set for registering with the GP are not in use any more and now they can choose whichever doctor they wish. Shaun Bowen of B&B Studio had this to say: The advertising campaign for Change4Life uses shock tactics to focus our attention on the hidden nasties in our favourite foods. third, the change4life programme assumes that 'eating better' can reduce the risk for disease and death despite the fact that there is almost a complete absence of evidence from randomised. List of Strengths. *You can also browse our support articles here >. The How are the kids? questionnaire was distributed to over five million at-risk households. . . The campaign aims to motivate a societal movement in which anyone who has an interest in preventing obesity, they can be businesses, healthcare professionals, charities, schools or families can play their part. NHS approved education and behaviour change app for people with type 2 diabetes, prediabetes, obesity. Derecho-y-Blockchain strengths and weaknesses of change4life This could mean a doubling in the direct healthcare costs of overweight and obesity, with the wider costs to society reaching 49.9 billion by 2050. The Change4Life advertising campaign has made the subject of weight and physical activity a hot topic and it urges us to make changes to our diet and levels of activity. Earlier in my career, this led to burnout and negative self-talk. In England 24% of men and 26% of women are obese, while 65% of men and 58% of women are either overweight or obese. What do we know about the strengths and weakness of different policy mechanisms to in uence health behaviour in the population? 200,000 at-risk families who joined Change4Life were entered into a CRM programme, which comprised 4 separate packs of information and resources, designed around the calendar of family life and delivered to their homes. (Channel 4, 2011), The changes that are being made have been labelled as dangerous by the health experts and campaigners who are desperately trying to save the NHS. Partnering with News of the World and Asda, Change4Life is giving away 5 million voucher booklets, worth over 50 each, with money off healthier foods, drinks and activities. Open Mindedness. (Department of Health (a), 2010), The steps that Change4life support will help people to improve health and their diet for example by swapping sugary food for healthier alternatives, cutting down on portion sizes and putting a limit on snacks. Knowing yourself and your personal weaknesses and strengths, not only helps you understand what to do to improve yourself but also helps in decision-making. Focus on strengths you have that are required for the job. Each campaign has in its own way given information on the health risks and what can prevent them. Consequently, you will lose the goodwill. A criticism of the campaign is that the dairy swaps suggested encourage consumers to buy foods that are lower in fat and also more processed. Character-based strengths - some examples include enthusiasm, courage, discipline, and a positive attitude. (Smokefree, 2007), Local councils are responsible for enforcing the new law in England. Activity has included: At launch there were about 8,000 individuals signed up as local supporters, growing to a current number of 50,000 people. Accordingly, agency partner M&C Saatchi created the Change4Life brand, along with a suite of sub-brands (Cook4Life, Play4Life, Swim4Life, etc.) Pitfall #3- Passing Yourself Off as Perfect. The campaigns overall do give out a positive message to the public but now need to improve on how they are going to lower the rates of the health risks mainly in those who are living in poverty. 5 Benefits of Listing Your Personal Strengths and Weaknesses. Being detail oriented. Respondents would receive a review of their score, along with recommended behaviours they should focus on changing, helpful tips and information about other available resources. It has also stated that the GPs will now have control over the NHS budget and the changes will take place 2013. An enormous amount of work was done by local authorities (LAs), primary care trusts (PCTs), strategic health authorities (SHAs), regional government offices and commercial and NGO partners to prepare for the public launch. 2003 - 2022 Diabetes.co.uk - the global diabetes community. The campaign talks about fat in the body rather that fat bodies and makes the link clear between fat and preventable illnesses. Communication skills. Private firms will now be able to bid for contracts for anything from standard check-ups to complex surgery. The theory of reasoned action (TRA; Ajzen and Fishbein 1980) developed out of social-psychological research on attitudes and the attitude-behavior relationship. The CRM programme should have been ready to go out to families as soon as they joined Change4Life, Develop more products for professionals, such as teachers and doctors, who have a professional interest in combating obesity. By Marketing Week 29 Apr 2009 8:29 am The programme also set out to recruit local supporters someone from the community whose job it is to promote healthy lifestyles, or an individual who has influence with the target audience (such as a member of a community-minded voluntary group, club or registered charity). For protection-there will be contraceptive choice, carrying condoms or access to condoms. Low adaptivity. E.g. Specifically, SWOT is a basic, analytical framework that assesses what an entity . Firstly, there is a common misconception that foods can be categorised into "bad" and "good" foods, with "bad" foods including crisps, cakes, chocolate etc., and "good" foods including vegetables, yoghurts, nuts etc. The change that raises the most eyebrows is the case with the swap of butter for low fat spreads. With the change in government in summer 2010, the new coalition government has progressively scaled back Labours 75 million marketing budget for Change4Life in its plans to cut its ad spending by up to 50 per cent. Change4Life is the Department of Health's national public health campaign, which began in January 2009. The Department of Health found that despite most people wanting to improve their health, the majority had no idea about the level of hidden nasties in their meals. So clearly there is a potential of success and recent signs have shown that the public are on board with such initiatives. (Watts, 2009), The UK Public Health Association Chairman, David Hunter has warned that the governments 75 million Change4Life campaign will fail to stop the rising levels of obesity unless it develops a strategy to change long-term behaviour. There is a fixed penalty of 200 if there is a failure to put up no-smoking signs. Change4life is a society-wide movement that has the aims to prevent people from becoming overweight by encouraging them to eat better and move more. The campaign has worked alongside with a range of colleagues such as GP staff, primary schools and early years settings. Delivered online and by post, this programme would provide encouragement, information and support for families to get their children eating better and moving more. Change4Life provides educational and motivational messages to help people in the UK reduce their chances of developing common health conditions including type 2 diabetes, heart disease, stroke and cancer. Find support, ask questions and share your experiences. The campaign points out that a 2 litre bottle of fizzy pop typically contains around 52 lumps of sugar. 3. 1. This stage would seek to inspire people to believe that change is possible and convince them that change is already happening. (Buckland, 2011), The patients will not see much change to the NHS but if the government does fulfil the aims it has set then the patients will have more control over their care than what they used to. We've received widespread press coverage Ability to lead industry change. Instead, mothers within the six communities fell into four broad groups. (Waters, 2009), The campaign gets their information across by using the television, radio and the press. 2.) However the question that has been put forward by critics is the involvement of manufacturers of fatty, sugary snack products going to help reduce obesity? A further 90,000 people received a lower-cost electronic version of the CRM programme. Patients will now have to wait longer to get appointments to see the GP, as local surgeries will be part of the financially powerful regional GP groups, as they now have almost 80 billion of the health budget they could get rid of expensive treatments which in turn will make patients look for a different surgery which meets their needs. This essay should not be treated as an authoritative source of information when forming medical opinions as information may be inaccurate or out-of-date. strengths and weaknesses of change4life. Within these three marketing objectives there are six strands of activities which are for prevention-knowledge and education and communication and negotiation skills. Within the family, the focus would usually be the mother, who is more often the gatekeeper of diet and activity, although the programme would ensure all materials were accessible for those fathers and carers who want to be involved. Examples of weaknesses ( if they aren't related to the job) include patience, organization, public speaking, being overly sensitive, delegating tasks, or specific programs. Study for free with our range of nursing lectures! It increases self-awareness. What is budget of Change4Life this financial year? In conjunction with communications partners and the Central Office of Information (COI), using its Artemis forecasting tool, the following targets were developed for the first year of the campaign: Mobilising the network started in 2008, before any direct communication to the public. Health director James Gubb stated that the NHS is facing the most difficult financial times in its history and that it is not the time to change structures but its better to get behind the difficult decisions PCTs will have to make. On an individual level, a weak leader may not encourage the . In its first year, Change4Life focused on families, particularly those with children under 11. Free resources to assist you with your nursing studies! (Politics, 2011), The factors that are behind the poor sexual health of Britain have been debated and there is no single suggestion. These included items like an activity book, information booklets, snakes and ladders game or a pedometer. Change4life puts the blame of obesity onto modern life, which affects everyone instead of blaming the parents. (Politics, 2011), The Department of Health does admit that the sexual health services do need to be more modernised and they have set themselves targets to cut the rate of unwanted pregnancies and reduce the spread of STIs however, they also state that they have had achievement in lowering the rate of pregnancies. It also revealed that it was significantly more cost-effective to recruit people into the programme via peers and by using public sector institutions, such as schools, than via mass media advertising or on-street promotions. Strengths are often identified as part of strategic planning, swot analysis and competitive analysis. (Bawden, 2010), It has been stated that the pregnancy rates will rise unless the government takes renewed action. It will go the criticisms that the proposed changes have received and also the positive points that have been received. Change4Life brand has also been incorporated into Healthy Heroes programme that was developed in primary schools to encourage children to be more active. It will then go through whether enough is being done to promote healthy lifestyles. 1.) This equates to over one million mothers claiming to have made changes in response to the campaign, The number of mothers claiming their children do all 8 behaviours increased from 16 per cent at the baseline to 20 per cent by quarter 4, The proportion of families having adopted at least four of the behaviours has increased, suggesting the campaign has persuaded people with much less healthy lifestyles to make an effort to improve their health, Basket analysis found differences in the purchasing behaviour of 10,000 families who were most engaged with Change4Life relative to a control group.
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